Gestalt Theory

Gestalt Theory is German for shapes or forms. It is how the brain reacts to visual perception.  Designers uses this principle because its a trick to the mind which make eye popping creative designs. It is how humans see objects to what we think they would look like by recognising the patterns and objects. 

                                 

Principles -

Proximity - Is the shapes that are close to one another appear to form groups. We see this as grouped elements are moving further apart.

Closure - This is when the brain tents to perceive forms in their appearance despite if the objects are not there. This could be where there is gaps we automatically fill them in.

Continuity -  This is how our brain experiences lines of objects that are grouped together. This is where we follow the flow of the objects.

Similarity - This states that objects that share visual characteristics will be seen as belonging together. We see theses elements and link them to other elements.

Symmetry - Objects and elements are symmetrical to each other. These are when elements have the same balance or order, so they look the same but flipped on the opposite side.

Shape Theory.

Circles - Can be seen as friendly, positive, togetherness and forever.

Squares - These are formal, strict and boring.

Triangles and Arrows - They are positive and are show motion.