Research Introduction

Research is an in depth study or investigation to find new facts and knowledge, which can be discovered in many different ways. Research can be Primary and Secondary research.
Research is important in a day to day life, as finding out new things for your place of work or for your own knowledge is important so you can have a deeper understanding of a certain topic or word.

Primary research is where you conduct the information yourself. This could involve face to face interviews, surveys or questionnaires. This information is time consuming although the data will be more accurate.
Secondary research is second hand information which can be found on the internet, newspapers, magazines and books. This information saves time and is widely available.

Other types of research are as followed :

• Quantitative Research - This is collecting numerical data such as statistics. They can also be used for databases.
• Qualitative Research - This is an interpretation for what has already been researched which is in the form of words or visual reputations. This sort of research is observed.  
• Observational Research - This type of research is observed, measured or recorded. This information is just observed and isn't interfered with. 
• Experimental Research - This is research that can be changed according to certain effects . This helps understand certain variables. 
• Basic Research - This is information that you are exploring if you have no other understanding of the research involved already. 
• Developmental Research - This is where you evaluate the information you already have to develop this further knowledge. 

Personally I have used research throughout my whole life. Mainly in school and college to find a better understanding of a topic in a subject, where my knowledge wasn't as strong. Since I left school I used research to find out about jobs and the Digital Industry. I have also used research to find new shops and restaurants, especially over the summer. I have also researched information and news that is currently happening in the world. 

HOW DO WE RESEARCH IN EVERYDAY LIFE? 

In life we use research to find the right information which can also sharpen the brain. There are many different ways of research. This could be by using search engines such as Google, Bing and Yahoo, as well as there being many more. Other ways of researching is by using focus groups to find out extra information. You could interview people depending on the topic you are wanting to research and you could also observe something for your research as an eye witness. 

WHY WE USE RESEARCH IN THE DIGITAL INDUSTRY 

In the Digital Industry we use Research to find out what the company is. We would then use this to find out what the customer would like us to produce for them to attract there customer and their customer needs. We use the research to give the customer there creative product to a high standard but we also use the research to see if we can give other creative ideas the the company that would be suitable for their product. We would only use this I the customer is happy with it.